One brand family. Two markets.
Harsa Studio
How do you connect two markets under one brand family?
Harsa Studio is the umbrella brand for Lipski in Israel and Bathclip globally. Each market needed a relevant presentation, while the wider family needed to remain clear. The challenge was to connect identity, products and communication across websites, catalogues, retail materials and exhibitions.
A clear role for each brand. A story across every format.
We shaped the brand presentation and carried it into the materials buyers actually use: websites to explore the range, catalogues to introduce products, retail materials to support selection and exhibition communication for international conversations. Lipski spoke to its Israeli market; Bathclip introduced the range globally.
Brand identity
A visual language for Lipski and a clear presentation of the relationship between Harsa Studio and its market brands.
Websites
Digital presentations of the Lipski and Bathclip brands, product categories and individual products.
Catalogues & retail materials
Product catalogues, labels and point-of-sale applications that carried the identity into sales and retail settings.
Exhibition communication
Brand messages, product imagery and supporting materials for Bathclip’s international exhibition presence.
A familiar name.
A consistent presence.
For Lipski, Lalli carried the Israeli brand across identity, website, catalogues and retail materials. The Hebrew identity and product imagery connect the online presentation with the catalogue and the shop floor.
The product story,
ready to travel.
Bathclip is Harsa Studio’s global brand. Lalli connected its website, catalogues and exhibition communication, giving international buyers a consistent introduction to the brand and its product range.
From the screen
to the stand.
Brand messages and product imagery continued into the exhibition setting. The physical presentation brought the Bathclip range into the same visual world as its digital and print materials.
Show the product.
Show its place.
The Butterfly product materials bring the range into a home setting. The imagery gives buyers a clear view of the product and the environment it belongs in.
A brand family buyers can follow.
Lipski and Bathclip each had a presentation suited to their market, with the Harsa Studio relationship made clear. Identity, websites, catalogues, retail materials and exhibition communication carried the product story across the places buyers encountered it.
Does your brand need to speak clearly across different markets?
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