The journey starts before the trip.
How do you turn a retreat into a clear choice?
Yoga Travels combines travel with yoga, Pilates and other wellbeing practices. The experience welcomes seasoned practitioners, first-time participants and accompanying travellers. The challenge was to communicate the atmosphere of each destination while making the trips, teachers and practical information easy to explore.
Connect the feeling with the information.
We developed the branding, website and content as one experience. The visual identity and destination imagery establish the brand’s character, while the website structure and content help people explore the trips, meet the teachers and understand the experience.
Brand identity
A logo, colour palette and visual language carried across the brand’s imagery and digital presentation.
Website
A digital presentation of destinations, trips and teachers, with a consistent brand across the website.
Content
Brand and website content that connects the atmosphere of the trips with information for prospective travellers.
A sense of place.
A shared identity.
A calm visual world.
The line-drawn mark, soft greens and charcoal tones give the identity a quiet character. Across the destination imagery and website, the same signature connects the different journeys.
Make the experience
easy to explore.
The content gives the destinations, teachers and trip information a place within the brand story. The website brings that material together so prospective travellers can move from a sense of the experience to the details of a trip.
One experience, from first impression to trip details.
The identity, website and content give Yoga Travels a shared way to present its trips. Destination imagery creates a sense of place, while the page structure and content help prospective travellers explore the experience.
Building a travel or lifestyle brand that needs a clear digital story?
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