From no product sales to a ₪1bn valuation.
How do you build belief before you have a sales history?
For a B2B technology business, explaining how an invention works is only the beginning. Investors and potential partners also need to understand why it matters. With no product sales at the starting point, Aquarius needed a way to make a complex energy technology understandable and its business story credible.
Give the technology a business story. Then make it visible.
We worked with Aquarius from its early stages, connecting positioning, narrative and visual identity. We carried that story into the website, investor materials and international communication, with film and imagery to make the technology tangible.
Positioning & narrative
A shared account of the technology, its value and the company behind it, for investor and partner conversations.
Brand & digital
A visual identity and website that brought the positioning into the places people encountered the business.
Film & visual content
Moving images and visual material that made the technology easier to see and understand.
Investor & media communication
Materials that connected the company’s technical story with its business story across audiences.
The work,
in detail.
One identity, across the website.
Making the technology tangible.
A story that
could travel.
Aquarius Engines’ story reached international media. Lalli developed the narrative and visual language used to introduce the company’s technology to investors, partners and wider audiences.
Making the technology tangible.
Film was part of the communication work: a visual way to introduce the technology and support the story being told to investors, partners and other audiences.
One story across the conversations that mattered.
Positioning, identity, website, investor materials and visual content became parts of the same communication platform. The film and imagery made the technology visible. The narrative connected it to the business.
Have a technology that needs a clearer business story?
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