One company. Two consumer brands.
TechCare
How do you make a brand family clear?
TechCare is the parent company behind SHINE, its hair-care brand, and Novokid, its lice-treatment brand. Investors and partners needed to understand the company, while consumers needed to recognise each brand and its purpose. The challenge was to make those relationships clear across business and consumer communication.
One company story. A clear role for each brand.
We developed TechCare’s corporate identity, website and company materials, shaped the consumer identity and presentation of SHINE, and created website and packaging work for Novokid. The work addressed each audience in its own context, from investor communication to the product experience.
Strategy & narrative
A clear company story and relevant communication for different business and consumer audiences.
TechCare corporate communication
Corporate identity, company website and investor materials for the parent company.
SHINE brand & experience
Consumer branding, digital design, product presentation and carry-case concepts for the hair-care brand.
Novokid website & packaging
Website and packaging work for the lice-treatment brand.
The company,
clearly presented.
A different audience.
A different feeling.
For SHINE, the technology story took a more personal form. A distinctive wordmark, soft colour palette and visual world carried the idea into a consumer brand.
From a device
to an experience.
The identity continued beyond the screen, into the way the product and its carry case were presented. Colour, material and brand details connected the physical experience to the SHINE story.
Two identities.
A shared signature.
The TechCare heart appears on the device and the SHINE case. A small, consistent detail links the consumer brand back to the company behind it.
A clear story
for parents.
Novokid is TechCare’s lice-treatment brand. Lalli’s work focused on its website and packaging, giving the brand a consistent presentation across the online experience, device kit and capsule refills.
A clear company. Distinct consumer brands.
TechCare’s corporate identity and company materials provided the parent-company context. SHINE’s brand world and Novokid’s website and packaging gave each consumer brand its own presentation. Together, the materials made the company, its brands and their different roles easier to follow.
Does your company need a clearer story across its brands?
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